What is actualisation?
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Actualisation is converting a bright idea that could make a difference to society into |
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| something that actually does make that difference: a commercially viable product or service, or something that has real value for the intended recipient. There is a massive gap between a bright idea and getting real benefit from it. | ||
Actualisation is more than implementation - giving the bright idea legs. It also has an impact on the bright idea itself, adapting and optimising it - in concert with the ongoing ideation process - for maximum benefit to the intended recipients.
Actualisation doesn't happen naturally, unfortunately - only under duress. One needs to force it to happen.
